Ted Baker Beauty
Trade Marketing In-store & E-commerce Management (Boots, Superdrug, The Fragrance Shop)
Content creation (Lifestyle, pack shots, GIF’s, social & ads)
POS fulfilment
Launch campaigns (Est. 88, Amelia, Boots Christmas NPD 2018 - 2021)
360 Communication plans
Account management (China, Malaysia, Europe, US)
Influencer marketing
Key Wins
By changing the digital content strategy from using glossy shoot images and more UGC, Ted Baker cosmetic posts received a 7.24% engagement rate. The average Fashion industry engagement is 0.04%. Using FOC UGC the cost per impression was extremely low at £0.01.
Ted Baker had never featured FSDU’s in Boots store’s as it was seen as not a premium positioning. After pitching forecasted results and key campaign objectives for running this on Father’s Day, they agreed after the second pitch. (We persevere at Rocket Beauty) This resulted in a 22% uplift for Ted Baker gifting sales and accounted for 58% of June sales in Boots UK.
Created a digital advertising campaign focusing on Facebook and Instagram during lockdown #2 to uplift sales that had been struggling due to Covid. Taking learnings from the success of UGC content, we worked with an influencer to create a short ‘How To’ video which suited our ad formats. The campaign resulted in 23 million impressions, 50k click-through’s and 30k+ in sales.